Ljubljana wins the WTTC Tourism for Tomorrow Destination Award 2015

Ljubljana won the Tourism for Tomorrow Destination Award for 2015 at the World Travel & Tourism Council (WTTC) global summit, taking place on 15 and 16 April 2015 in Madrid.

The WTTC Tourism for Tomorrow Awards are aimed at recognising best practice in sustainable tourism within the industry globally, based upon the principles of environmentally friendly operations; support for the protection of cultural and natural heritage; and direct benefits to the social and economic well-being of local people in travel destinations around the world. These annual awards are among the highest accolades in the industry and represent the gold standard in sustainable tourism.

The Destination Awards are received by those tourism destination organisations which showcase the commitment to supporting and delivering sustainable tourism best practices in their destinations.

Ljubljana, Slovenia’s capital city has been completely redesigned with sustainability in mind. Extensive pedestrian spaces, an ecological zone and state of the art under-street recycling systems have greatly improved the city.

Central to Ljubljana’s success is the partnership between Tourism Ljubljana and the Municipality, engaging not only local businesses but also residents to input into and influence policy.

This really is a shared vision for the destination which means that tourism growth has been central to Ljubljana’s development, reviving cultural activity, restaurants and the entertainment sector.

Each year the award winners and finalists are selected by a jury of 20 notable experts from around the world. The judging process, where independent experts visit each of the 15 finalists, is the most rigorous of any awards process in the Travel & Tourism industry.

Beside Ljubljana, finalists in the Destination Award category were Northeast and Yilan Coast (Taiwan) and Sozopol (Bulgaria).

The winners in the five categories are:
• Community Award: Reality Tours & Travel, India
• Destination Award: Ljubljana, Slovenia
• Environment Award: Soneva Group, Maldives & Thailand
• Innovation Award: TripAdvisor GreenLeaders, USA
• People Award: Confortel Hoteles, Spain